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Real Estate: A Social Profession in Need of Social Media

By Lewis Fein Buying or selling real estate is an inherently social act; it involves the meeting of owners and agents, and prospective clients and their respective brokers and lawyers – it includes sometimes tense negotiations, and smart offers and shrewd counteroffers, as well as contracts and inspectors, escrow accounts and professional accountants. And yet, […]

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How Social Media Impacts Non-Profit Organizations

By Nick Rojas Social media has drastically changed the way people interact not only on a domestic, but on a global level. Through the power of social networks, users now can find long-lost friends and colleagues, share articles and videos that provoke or inspire, and gather around certain interests in form of topical groups and […]

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Why We Love Visual Storytelling

According to the National Center for Biotechnology Information, the average attention span of a human being has dropped from 12 seconds in 2000 to 8 seconds in 2013–one second less than the attention span of a goldfish. The folks at Widen Enterprises have studied how and why marketers should make the most of the 8-second, […]

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What Visual Marketers Need to Know About Social Media Marketing in 2015

As a marketer, you can never know too much. Data and Insight is what drives every step of your campaign, from creating an entire marketing strategy, to choosing the Hashtag for your next tweet and everything that comes between. And the more informed you are, the better the results you’re going to get. Which is […]

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Keep It Real and Other Proven Ways to Market to Millennials

Published to SocialMediaToday Members of the millennial generation are expected to spend $10 trillion over their collected lifetime. This is a generation even bigger than the baby boomers, and quickly becoming the most important market segment for advertisers. So big, in fact, Goldman Sachs has identified which brands are most poised to capitalize from this […]

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Case Study: Pinterest Marketing Drives Consistent Increase in Website Traffic

Pinterest marketing For more than a decade, the brand’s CRM team had been adding value for customers and driving sales for its family of brands by providing high quality content online. After gaining a critical mass of followers on Pinterest, the brand began seeing flat to negative traffic. Ahalogy optimized the client’s Pinterest page by […]

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Case Study: ‘Pay After It Works’ Social Influencer Program Yields 300% ROI

Word of mouth is a powerful persuasion tool, whether you’re deciding what movie to see, what sneakers to wear, or what car to buy. And social media has compounded its reach and effectiveness. Powerful statistics like this leave little debate about the power of the social word: 60% of millennials rate products and services online, […]

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Between the Laces: Brooks Sports’ Massive Social Growth

As written for SocialMediaToday A subsidiary of Berkshire Hathaway Inc. Brooks Sports is a market-driven company with a specialty dealer channel strategy focused entirely on meeting runners’ specific needs. Founded in 1914, the company has a long history of innovation in the athletic space, but no real history of marketing technology leadership. That’s all begun to change. […]