By Taranpreet Singh For bloggers and marketers, only half the process is covered when they create high-quality content to serve their readership with. The next half process includes active & effective marketing, maximally through social media channels & through other possible ways as well. While passionate bloggers are doing their best to create & promote content, it […]
Tag: social media marketing
5 Social Media Steps to Increasing Your Professional Exposure
By Alex Gomez In just a span of a decade, we’ve gone from stuffing our wallets with business cards and carrying resumes in bulky folders to digitally sharing our email addresses, blog sites, Facebook accounts, Twitter @usernames, and LinkedIn profiles to introduce ourselves professionally. The steady rise in the use of social media as part […]
Why Social Media Silence Isn’t Golden in Business
By Patricia Baronowski-Schneider, President of Pristine Advisers. On Wall Street, there is a great deal of communication – but little conversation. There are pundits and analysts aplenty, as well as a surplus of investment fund managers and financial experts. And yet, these men and women – the very people who need and want to attract new […]
Real Estate: A Social Profession in Need of Social Media
By Lewis Fein Buying or selling real estate is an inherently social act; it involves the meeting of owners and agents, and prospective clients and their respective brokers and lawyers – it includes sometimes tense negotiations, and smart offers and shrewd counteroffers, as well as contracts and inspectors, escrow accounts and professional accountants. And yet, […]
How Social Media Impacts Non-Profit Organizations
By Nick Rojas Social media has drastically changed the way people interact not only on a domestic, but on a global level. Through the power of social networks, users now can find long-lost friends and colleagues, share articles and videos that provoke or inspire, and gather around certain interests in form of topical groups and […]
Why We Love Visual Storytelling
According to the National Center for Biotechnology Information, the average attention span of a human being has dropped from 12 seconds in 2000 to 8 seconds in 2013–one second less than the attention span of a goldfish. The folks at Widen Enterprises have studied how and why marketers should make the most of the 8-second, […]
What Visual Marketers Need to Know About Social Media Marketing in 2015
As a marketer, you can never know too much. Data and Insight is what drives every step of your campaign, from creating an entire marketing strategy, to choosing the Hashtag for your next tweet and everything that comes between. And the more informed you are, the better the results you’re going to get. Which is […]
Keep It Real and Other Proven Ways to Market to Millennials
Published to SocialMediaToday Members of the millennial generation are expected to spend $10 trillion over their collected lifetime. This is a generation even bigger than the baby boomers, and quickly becoming the most important market segment for advertisers. So big, in fact, Goldman Sachs has identified which brands are most poised to capitalize from this […]