Social Media, Marketing, and Tech News with a Sprinkle of Cannabis
Article first published as What a Flock of Seagulls and Next Gen Cloud Computing Have in Common: Interview with Barry Morris, CEO of NUODB on Technorati. When a flock of seagulls flies, no single bird is leading the way. They navigate collectively, and together share the journey. No bird is in charge of the other. […]
Article first published as The Bull Market for Bands: Interview with TastemasterX CEO, Marc Ruxin on Technorati. TastemakerX is social gamification-element platform that allows users to build “stock” portfolios of personal musical tastes and trade, share, and comment on them. Okay, so that’s a lot of words, so allow me to lend along with them a more current […]
Article first published as Marketplace for Good Content – Interview with VIRURL CEO, Francisco Diaz-Mitoma on Technorati. Introduced at the Content Marketing Strategies Conference, hosted by the folks at Dlvr.it, VIRURL is a new platform that pays you to share links to videos, articles and games. “Our company charter is to make sure that the content is entertaining and consumable,” […]
As published in Social Media Today Content Marketing Once upon a time, in lush fields of green, lived a powerful brand icon. After an early life in the limelight, he slowed down. For many years he lived in seclusion; few saw or heard from him… I’ve embellished a bit, but that’s kind-of how the Green […]
Article first published as According to TiVo: Vignettes Helping Maintain TV Viewer Engagement in a DVR World on Technorati. In a DVR world, who watches commercials? That was the lead-in on one of the slides presented by Greg DePalma, Vice President of Audience Insights at TiVo. Indeed, fast forwarding with your DVR remote is now as commonplace […]
4 Influencers that Make Coupon Marketing Cool The coupon industry has come a long way from the nostalgic days of my grandmother clipping coupons from Manchester, New Hampshire’s Union Leader newspaper. In some ways, it’s even become “cool.” Inmar, a company that operates collaborative commerce networks reported that more than 311 billion coupons were distributed in the U.S. in 2011, 3.5 billion […]
Article first published as “Your Expense Report is Overdue!” – Interview with Parand Darugar, CEO of Xpenser on Technorati. There was a time when I dreaded doing expense reports. Intel had a relatively smooth system, although it still required my regular visit to the supplies cabinet for Scotch tape and blank sheets of paper. In aerospace, well […]
As published in The Customer Collective Business Blogging With the abundance of tools available today, blog marketing is quite easy to take on. A lot of people get scared about the prospect of it, but really, if you’ve already been writing and producing marketing material, this is more about shifting your perspective and audience, in […]