Social Media, Marketing, and Tech News with a Sprinkle of Cannabis
Article first published as CEO Interview: Visual Engagement: The Power of Storyboarding with Storyboard That on Technorati. Paraphrasing the Lean Startup mantra – In today’s business world the question isn’t what you can build, but what you should build. Central to knowing what to build is a firm grasp on what problem you want to solve, why […]
Tight regulations, high risks, and slow adoption rates have kept most financial services companies in a pickle when it comes to figuring out what to do about social media. Rules around what can be said to whom, when an employee is the voice of the company or the voice of themselves, and other considerations lack clarity. […]
Ways to Increase Fan Engagement You might think that having a lot of likes on your Facebook page means you’ve made it, but the fact remains that a thumbs-up in passing is basically meaningless to your business. Think about a rock band out there with fans. What good is having those “fans” if they don’t […]
For years Seth Casteel photographed dogs leisurely floating in pools and playing in water features. It wasn’t until one of these animals lunged for a toy and dove into a pool that he captured an entirely new and revealing perspective on an otherwise ordinary event. It turns out, there’s a whole lot of activity beneath […]
From Convince & Convert It has been my pleasure to work with ExactTarget in 2012. The company’s products, “Orange” culture, and marketing expertise are superb. I am delighted to be cited as #17 on this exclusive list. TweetShare1Pin6Share411 Shares
As published on Social Media Today It’s been called a common buzzword that’s part of everyone’s business plan in 2013: Real-Time Bidding (RTB). In the advertising world, RTB means that every online ad impression can be evaluated, bought, and sold instantly (well, less than 100 milliseconds). Mobile advertising buying platform Adfonic, describes RTB as the means by which […]
I remember eating the massive chocolate chip cookie pancake at the International House of Pancakes (before they got cool and changed their name to IHOP). As a child, that would be some sort of reward for academic performance, or another birthday. But back then we didn’t snap pictures of me eating one of IHOP’s monstrosities, […]
As published on Social Media Today and Business2Community The 2012 results are in, and Black Friday meant large volumes of transactions for U.S. retailers. With the proliferation of mobile computing, much of this volume occurs in the eCommerce space. Our interactive infographic captures this year’s trends and developments. TweetSharePinShare33 Shares