Everything Else Guest Post Latest

How Social Networks Can Learn from the Collapse of Vine

By: Alison Gustke In recent weeks the Internet has been buzzing about the collapse of social platform Vine. They recently released a statement about the discontinuation of the mobile app, which left social users and digital marketers wondering what this means for other struggling social platforms. Let’s take a look at Vine’s history of struggle and […]

Brand Management Everything Else Featured Latest

Does Paid Promotion Dilute Content Credibility?

Consumers and Journalists Are Rattled Lately, there’s been a lot of chatter around what constitutes editorial and what is advertising, not only from the perspective of the consumer, but journalists, too, are annoyed. Some suggest that if content is paid for, it is inevitably unreliable and worthless. Plus, as brands learn to more politely engage […]

Everything Else Guest Post Latest

Social Media and Promoting Thought Leadership and Holistic Education: Lessons from Pacific Point Academy

Written by: Lewis Fein In my previous column, where I emphasize the merits of using the Web to promote the interests of children with learning challenges or disabilities, consider this piece a sequel to that article: Think of it as an opportunity to highlight, through the many forms of social media, the merits of running a […]

Everything Else Guest Post

Personalized Communication for Individualized Instruction: The Success of Pacific Point Academy

By: Lewis Fein In a country where, according to the Centers for Disease Control and Prevention (CDC), one in six children have some kind of learning or developmental disability, it is critical to give these individuals the care they need and the instruction they deserve. Expressing that fact online – letting parents know their options […]