Online business profile and reputation.

Brand Management Business Reputation cyber security

How to Protect Your Business From Fraud and Scams

Scams and fraud are a fact of life – and of business. Every day, businesses are scammed and fraud is committed. The rate at which these crimes are perpetrated is increasing, both in the number of instances and the amount of money lost. This is especially evident during the holiday season. According to Black’s Law […]

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How to Create an Effective Omni-Channel Customer Care System

Written By: Riya Sander The way most corporations handle customer support has changed considerably in the recent past. Over a decade ago, you could only contact a company by fax or phone. Nowadays, you can select your option; email, SMS, live chat, phone and the social media. The list seems endless. The major challenge for […]

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Turn Spring Into a Green Season for Your Business’ Profits

Using the calendar and big events as a guide to map out your marketing campaigns over the next year could give you a serious edge over your competition. Each month holds promotional potential, containing holidays and happenings that can serve as excellent tie-ins for your products and services. Take a look at this infographic for […]

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The Undeniable Power of Business Attraction

By Vince Baiera R.N., BSN When I was in high school I played football and after years and years of practice and training, I was lucky enough to receive a full scholarship to play Division I football.  As my high school career grew and I got better and it consumed my thoughts and actions, everything I […]

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Study: Why Quality Review Content Matters for Businesses

Research shows quality review content drives purchase decisions more than star counts. In a recent Consumer Affairs study, 60 percent of participants said they tended to pay more attention to customer comments than to star ratings. Only 11 percent of consumers pay more attention to star ratings, and more than one-fourth (29 percent) say they […]

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Social and Successful: Not a Cause and Effect Relationship

By Brian Robson A reminder to individuals and companies “obsessed” with social media at the expense of conventional – and indispensable – offline offerings like excellent customer service, technical expertise, attentiveness, and personal respect and professional responsiveness: There is no post or tweet, there is no comment or link, and there is no text message or […]

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Creating #SocialMedia Love with Each Post and Tweet

By Dave Ratner For all its alleged power and influence, social media is, for too many companies and consumers, an antisocial assortment of withdrawn individuals and communities: There is plenty of talk – there are monologues in every voice and volume of sound, from murmurs and whispers to shouts and screams – but little dialogue; […]