Category: Business Reputation

Business Reputation
The Undeniable Power of Business Attraction

By Vince Baiera R.N., BSN When I was in high school I played football and after years and years of practice and training, I was lucky enough to receive a full scholarship to play Division I football.  As my high school career grew and I got better and it consumed my thoughts and actions, everything I […]

Brand Management
Study: Why Quality Review Content Matters for Businesses

Research shows quality review content drives purchase decisions more than star counts. In a recent Consumer Affairs study, 60 percent of participants said they tended to pay more attention to customer comments than to star ratings. Only 11 percent of consumers pay more attention to star ratings, and more than one-fourth (29 percent) say they […]

Business Reputation
Social and Successful: Not a Cause and Effect Relationship

By Brian Robson A reminder to individuals and companies “obsessed” with social media at the expense of conventional – and indispensable – offline offerings like excellent customer service, technical expertise, attentiveness, and personal respect and professional responsiveness: There is no post or tweet, there is no comment or link, and there is no text message or […]

Business Reputation
Creating #SocialMedia Love with Each Post and Tweet

By Dave Ratner For all its alleged power and influence, social media is, for too many companies and consumers, an antisocial assortment of withdrawn individuals and communities: There is plenty of talk – there are monologues in every voice and volume of sound, from murmurs and whispers to shouts and screams – but little dialogue; […]

Business Reputation
How Social Data Helped Jaguar and GM Navigate Troubling Brand Sentiment

As published to SocialMediaToday According to Rion Martin, marketing director at Infegy, and an expert on social media intelligence, incorporating social data into market research can massively impact a company’s marketing initiatives. It enables market researchers to ask better questions, using relevant language, and it helps structure new research models. And data-backed recommendations are always preferred to mere personal hunches. Both […]

Business Reputation
How Smart Branding Can Revitalize Your Company

As published to Huffington Post Creating a strong brand is no longer a corporate luxury — it’s a professional necessity. A solid brand strategy can help you to solidify your core values, identify what makes you different from your competitors, and ultimately boost the success of your business. “To your customers, your corporate image reflects […]

Business Reputation
SMB Study: Colorado Springs Best Place to Do Business (and Not Just for the Grass)

Running a small business Small business owner challenges are not equal from state to state. Business processes around licensing, hiring laws, insurance, and taxes run the gamut from state to state. San Francisco start-up, Thumbtack.com knows a bit about this. The company matches consumer projects and requests, with local professionals eager to bid on them. In partnership with the Ewing […]

Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at: andrefbourque@gmail.com

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