Online business profile and reputation.

Brand Management Business Reputation cyber security

How to Protect Your Business From Fraud and Scams

Scams and fraud are a fact of life – and of business. Every day, businesses are scammed and fraud is committed. The rate at which these crimes are perpetrated is increasing, both in the number of instances and the amount of money lost. This is especially evident during the holiday season. According to Black’s Law […]

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Study: Why Quality Review Content Matters for Businesses

Research shows quality review content drives purchase decisions more than star counts. In a recent Consumer Affairs study, 60 percent of participants said they tended to pay more attention to customer comments than to star ratings. Only 11 percent of consumers pay more attention to star ratings, and more than one-fourth (29 percent) say they […]

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Social and Successful: Not a Cause and Effect Relationship

By Brian Robson A reminder to individuals and companies “obsessed” with social media at the expense of conventional – and indispensable – offline offerings like excellent customer service, technical expertise, attentiveness, and personal respect and professional responsiveness: There is no post or tweet, there is no comment or link, and there is no text message or […]