Category: Social Media for Business

Latest
How Social Media Helps a Brand Stabilize Google Rankings

If it is not on Google, it (probably) does not exist. If you need information about people, places, historical events, latest celebrity hookups, what Despacito means in English, or anything at all, you “google” it. See, when a noun becomes a verb all on its own, you know you got a brand that’s worth something. […]

Guest Post
Why Social Media Is Essential for Succeeding in Local Business

Written By: Christopher Adams The growth of communication technology has created so many channels to stay in touch with customers that it often becomes quite confusing to decide which channel to use for the most rewarding marketing campaign.  The success of any marketing campaign depends not only on the right marketing strategies but also on […]

Guest Post
5 Ways Manufacturers Use Social Media To Improve ROI #B2B

Written By: Heather Redding Let’s start with some honesty. How would you rate the social media marketing effectiveness of your manufacturing business? According to a study by the Content Marketing Institute, your response is more than likely “I don’t know.” B2B businesses, especially manufacturers, tend to be the slowest to accept and integrate social media marketing. […]

Social Media for Business
A Clear Sky of Communication: Using Social Media to Describe the Journey from Addiction to Recovery

Social media is about conversation, not conformity.  It’s about creativity, not blind compliance. Nowhere is that point more relevant – nowhere is that principle more important – than it is regarding the path from addiction to recovery. Describing that experience requires expressions of compassion and decency of character. Articulating those thoughts on social media is yet […]

Featured
The Good, The Bad, and The Ugly of Social Media in Business

Using social media to build, develop and further progress a business is nothing new. With more than 80% of the US population having a social media profile, it comes as no surprise that all the major social media platforms have become a breeding ground for testing and improving various advertising strategies. However, with so many […]

Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at: andrefbourque@gmail.com

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