Social Media, Marketing, and Tech News with a Sprinkle of Cannabis
Social media for business.
As published on Technorati Crowdfunding Plus Let’s say you’ve got a great idea. Something like a better mousetrap, but better. Like a better, safer, bicycle tire. You need money and you need guidance to bring it to market. Go to Kickstarter and you can work on getting the capital. Then what? Holy cow, I’ve got orders to fulfill! […]
As written for Social Media Today Trademark Theft Goes Social A fun article, “Suing Big Companies in Small Claims Court Is Fun and Easy,” makes it sound reasonably “fun and easy” to go after a big company with a small claim as a bullied consumer. Author Ben Popken talks about his successes as the little guy […]
If the top brands buying ads for this year’s Super Bowl went head-to-head in a Social Bowl, who would win? SHIFT, a collaborative platform for digital marketers, took a closer look to find which brand is the overall champion of social media. Their recent infographic identifies the top brands across tech, beverage, food, and automotive. Each […]
Guest Post by Erica Moss Inbound marketing is a specific type of strategy, aimed at positioning your brand, product or service in a way that makes it easy for potential customers to find you. Through the techniques described in What Is Inbound Marketing and Why It Works, you’ve learned how to employ various strategies to put […]
Tight regulations, high risks, and slow adoption rates have kept most financial services companies in a pickle when it comes to figuring out what to do about social media. Rules around what can be said to whom, when an employee is the voice of the company or the voice of themselves, and other considerations lack clarity. […]
Ways to Increase Fan Engagement You might think that having a lot of likes on your Facebook page means you’ve made it, but the fact remains that a thumbs-up in passing is basically meaningless to your business. Think about a rock band out there with fans. What good is having those “fans” if they don’t […]
As published on Social Media Today Finding Your Social Influencers SocialCode, a leading social marketing solutions provider, earlier this month announced the release of two new features that help brands reach the most influential Facebook users, or “viral brand accelerants.” By observing the behavior of millions of consumers across thousandsof Facebook pages, the company is able […]
As written for Social Media Today and Business2Community A funny thing about virality is it’s hard to anticipate. As journalists, we’re spot on if we can merely capture a trend and spread it further when it’s happening. As social media marketers, we’re even more powerful when we can recognize the potential for one and ignite it, […]