Social Media, Marketing, and Tech News with a Sprinkle of Cannabis
Written by: Normand Bourque If you’re like me and are always looking for easier methods to manage all of your social media accounts, you know the possibilities are endless. A few good platforms have great elements to them, but are then deficient in other areas. Hootsuite has long been the go-to standard for many social […]
A good content strategy involves more than coming up with keywords and titles for your content. Your business case and brand story have both to be woven into your content strategy. This requires clear thinking and creativity. Developing an effective content strategy requires a good grasp of the targeted audience’s language and good writing skills […]
In an air-conditioned meeting room, a team of sales and marketing executives reached a consensus to try social media marketing. The year was 2010. The asset management industry was still on its knees following the bloodbath in capital markets across New York, London and Tokyo. Sales of investment products were dismal as the investing public […]
By: Nate Vickery Account-based marketing as a way of doing B2B marketing is generally considered a big boys’ game. If you read more than three sentences of any introduction to ABM, it is very likely you will read this type of marketing is for mid-sized businesses and big companies. However, once you really start learning […]
You probably know this already – social media is fundamental for attaining success in the online environment. Considering that we live in the 21st century and 73% of adult people have at the very least one type of social media account, it’s safe to say that businesses now understand the power of these channels. However, […]
Written By Disha Dinesh In a world where consumers have instant access to information and the ability to purchase, everything is real-time. The dynamics of businesses involve far more variables than they did say 10 years ago. In today’s age a customer’s complete brand experience matters, and to manage it you have to consistently perform on […]
By Janice Kersh Many people like to repurpose their old blog posts into ebooks to help generate email lists, and it’s a decent tactic. But, it’s not the only way to repurpose your content. Your top content can be manipulated to create even more content for use throughout your website. If you want a content […]
By Megan Hicks There’s much more to blogging than just writing articles. You already know that you can provide readers with infographics, videos, and more. Creating a blog post series is one way you can show readers that you’re a blogging rockstar. Here’s why you should consider creating a series, and how to do it […]