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5 Lessons Celebrities Can Teach Marketers about Social Media

By Nate M. Vickery The year 2014 saw the release of “The Interview”, a controversial comedy starring James Franco and Seth Rogen as two journalists who set-up an interview with North Korean dictator Kim Jong-un and are recruited by the CIA to assassinate him. While Sony’s last minute decision to distribute the film on video-on-demand (after […]

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Why You Need a Database Services Specialist to Make a Stellar WordPress Site

By Sujain Thomas An eMarketer study in 2014 predicted that internet users were to hit 3 billion in 2015. Well, this has come to pass and in fact, the number actually reached 3.2 billion according to a study done by Miniwatts Marketing Group. As a business owner, it is imperative to leverage these numbers and the […]

Guest Post Latest Social Media for Business Social Media Marketing

Personalizing Your Message Is the ‘Keycode’ to Social Media Success

By Robert Russo, co-founder of Keycode.com At the risk of restating the obvious by conceding that much of social media is anti-social, that technology in general is cold and impersonal – that only “insanely great” forms of hardware or software seem to exude a sense of warmth – I make the following declaration: If online […]

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Why Colleges and Communities Are the Ideal Union for Socializing on #SocialMedia

By Lewis Fein If we want to ensure that words like “community” and “trust” do not become little more than marketing boilerplate, that they shall not become a collection of meaningless letters – for workers to stamp by hand, or for machines to automate within some desolate assembly line – so documents can bear the […]

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These Boots Are Made for Walkin’ – and Talkin’

By David Muller, Founder and CEO of DCM Fabrication In the debate about the cause and effect of business success, in this discussion about whether social media creates brands or enhances existing ones, I have a different answer: Origins matter less than originality of thought, and consistency of quality across all platforms – real and virtual; […]

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5 Essential Marketing Automation Tips for Successful Startups

By Liana Daren Marketing automation is seriously misunderstood buzzword that has been misleading a large number of startup entrepreneurs. It sounds like a machine that you give all your marketing commands to and voila! You’ve hired a new robot that you wouldn’t have to pay a dime to. If only, things were that simple! In reality, […]

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Social Cause for the Legacy of a Social Media Leader

By Julie Albright A question for social media mavens and marketing gurus: How do you enhance, not just preserve, the legacy of an iconic leader, philanthropist and humanitarian? How do you encapsulate a medical career of international renown, with a global roster of patients and a local series of living memorials, of the beneficiaries of […]