There’s a very big difference between a Facebook page and a Facebook group. Most marketers and webmasters always seem to focus on their business pages more. The reason is simple: they do not understand the power that groups can provide.
According to a 2014 research, 500 million people were using Facebook groups on a monthly basis. Imagine what that means in 2017, considering the fact that Facebook now has 1.86 billion monthly active users, compared to October 2014 when the total amount of monthly users was 1.35 billion.
This only means that Facebook marketing turns into a numbers game. In this game, the marketers are the ones who are mostly in advantage. With knowledge and action, any webmaster and marketer can improve their brand’s awareness and their list of loyal followers.
Facebook groups give us a great opportunity to connect with our target audience. It allows us to create rapport and trust, attributes that will seriously lead to more engagement and sales.
During today’s article, we’re going to approach a few innovative strategies that’ll help you improve the performance of your website and business. How? Well, you’re going to take advantage of Facebook groups in order to grow your fans and then to engage with them, to improve the traffic to your site, and there are much more other benefits.
Take action, otherwise, the whole reading might be a total waste of time. Let’s get started:
Add Value, Establish Authority, Earn Trust
Facebook groups aren’t supposed to convince people to buy something. Quite the opposite, your main purpose is to deliver a lot of value to the audience that chose to join the group. By giving useful tips and tricks or valuable information, you’re going to establish your authority, positioning yourself as the expert in the field.
Being the expert helps you establish enough trust in order to make them purchase a product of yours without second thoughts. This is the right strategy, not the other way around.
Test Ideas and Content
Here’s another powerful use for Facebook groups. Testing your ideas could be harsh if you don’t have anyone to help you. But if your followers get access to this process, you’d be amazed how easy things can get for you. So once you have a decent number of people in your group, you can start engaging with them.
Ask them what they’d like to read next, what they’d like to see, or do. Interact with them, make them feel like they’re part of the team, and you’ll be very much appreciated.
Ask for Constructive Feedback
TopAussieWriters, a professional writing agency is using Facebook groups to constantly optimize their business. They have initially started their Facebook group with the purpose of selling more of their services. In time, they have realized that communicating with their fans and customers gives them a much more efficient ROI.
Using their group, they have changed over 134 features over the last two years. Their writing service is now generating 110% more revenue compared to what it used to generate 1 year ago.
Take the example and put it into practice for your own business. Ask for feedback, give prizes to those who get involved, and create a community that constantly wants to help.
Hold Exclusive Promotions and Giveaways
Oh, the power of free things is immense. As money are the infinite ruler of things, getting free stuff and not doing anything in return is truly an attention grabber. This isn’t a new trend, as marketers from all over the world have started to leverage giveaway and contest practices.
But you see…most of the promotions are performed on the business pages, not in the groups. A group is more exclusive. It gives a better sense of privacy. Therefore, you can force this idea by emphasizing the great giveaway you’re doing only for those who belong to you “private group”. This grabs attention and interest.
Of course, you can ask for something in return too. Something like a share, like, or an e-mail lead too. Once they’re in your group you can use plenty of alternatives to give them value and get more things in return.
Provide Excellent Customer Service
Customer service is extremely important nowadays. Customers are getting more and more impatient with services and products that don’t satisfy their needs or don’t do what they’re supposed to do. Poor customer experience is definitely a turn-off for each potential customer.
If you want to build a serious business, you need to offer the proper assistance in case some customer needs your help. By leveraging Facebook groups, you can offer your customers live assistance. Whenever they post, you or some employee of yours will be instantly notified.
This type of service is extremely appreciated by customers, as everyone has a Facebook nowadays. Whenever they have issues, they’ll ask for help on the group and you’ll come up with the solution as soon as you can.
As you might have seen, Facebook groups are a goldmine for every marketer who knows how to use them. Add your twists to the strategies presented, and start creating your own strategies based on what you’ve learned so far.
Again, I emphasize the importance of consistent action. Without it, you can read and plan for years and still not get half of everything done. I wish you luck!