As written for SocialMediaToday This was my second year at last week’s Social Media and Web Analytics (SMWA) Summit in San Francisco. Hosted by the UK’s Innovation Enterprise Group, an organization built around an entire curriculum of industry knowledge events, the social series, in particular, is designed to improve the science of social media measurement. I continue to be … Continue reading »
For years Seth Casteel photographed dogs leisurely floating in pools and playing in water features. It wasn’t until one of these animals lunged for a toy and dove into a pool that he captured an entirely new and revealing perspective on an otherwise ordinary event. It turns out, there’s a whole lot of activity beneath … Continue reading »
As written for Social Media Today and Business2Community A funny thing about virality is it’s hard to anticipate. As journalists, we’re spot on if we can merely capture a trend and spread it further when it’s happening. As social media marketers, we’re even more powerful when we can recognize the potential for one and ignite it, … Continue reading »
As written for Technorati It’s not uncommon to hear the argument, “B2B sales are done in person.” That same sentiment is often paired with “social is for B2C,” or “email is B2C.” But, at this week’s Connections 2012 Conference in Indiana, another story is being told by an unlikely source: Volvo Construction Equipment. I’m talking excavators, pipelayers, and … Continue reading »
As written for Business2Community I had the pleasure of being at the Social Media Strategies Summit last week in San Francisco. The guys at GSMI do conferences well–they balance theory with case studies and practical training. One such training session entitled “Facebook Advertising Best Practices,” was led by the co-founder of local start up with a whole lot of … Continue reading »
As published in Business2Community A study released by Martini Media today reports agency executives estimate that 37 percent of mass marketers’ branding dollars are spent in digital marketing (online display, video, mobile), whereas only 31 percent of luxury marketers’ budgets are spent in that space. At the same time, research indicates that trend shifting in … Continue reading »
GIFs. I was using them a lot in ’06 on my MySpace, but hadn’t thought about it much since. As it turns out, the image format turned 25 years old recently, and the “grown up” GIF is enjoying a resurgence of popularity. The GIF’s new notoriety is partly the result of faster computers and improved bandwidth, paired with popularity … Continue reading »
Article first written for and published as The World’s First Customer Search Engine – Interview with Mintigo CEO, Jacob Shama on Technorati. The proliferation of social media and content marketing strategy has introduced a wealth of valuable data that has immense potential to improve sales campaigns. But marketers have a hard time getting to, and using this … Continue reading »
Article first published as Digital Marketing Gets a Boost With Big Data on Technorati. Co-authored by Dave Scott In case you haven’t heard, Big Data is now going mainstream, moving from the supercomputing environment to enterprise IT applications. For digital marketers and advertisers in particular, the benefits of bringing Big Data mainstream are unmistakable: They now have … Continue reading »
As published on Social Media Today One of the things to expect to takeaway from a solid social media conference is the knowledge of what works in market practice. A good assemblance of industry talent almost always includes a sharing of what successful strategies brands, agencies and marketers do in social channels. With a speaker … Continue reading »