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Category: Internet Marketing Strategy

Business Blogging
Visual storytelling-2
Why We Love Visual Storytelling

According to the National Center for Biotechnology Information, the average attention span of a human being has dropped from 12 seconds in 2000 to 8 seconds in 2013–one second less than the attention span of a goldfish. The folks at Widen Enterprises have studied how and why marketers should make the most of the 8-second, […]

Growth Hacking
growth-hacking
Is Growth Hacking a Trend or Here to Stay?

Guest post originally written for Technorati by Karol Pokojowczyk, CEO and founder ofColibriTool.com – an online Growth Hacking Tool. Previously  founded 2.0 Web Solutions (Drupal Agency), managed developers and helped number of companies grow online. Online marketing freak, chief editor of GrowthHacker.am. Is growth hacking simply a trendy buzz word or is there more to it? […]

Internet Marketing Strategy
ie-speaker-lineup
5 Key Questions to Calculating Lifetime Social Value

As written for SocialMediaToday This was my second year at last week’s Social Media and Web Analytics (SMWA) Summit in San Francisco. Hosted by the UK’s Innovation Enterprise Group, an organization built around an entire curriculum of industry knowledge events, the social series, in particular, is designed to improve the science of social media measurement. I continue to be […]

Case Study
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An ExactTarget Case Study: Volvo’s Integrated CRM and Email Marketing Success

As written for Technorati It’s not uncommon to hear the argument, “B2B sales are done in person.” That same sentiment is often paired with “social is for B2C,” or “email is B2C.” But, at this week’s  Connections 2012 Conference in Indiana, another story is being told by an unlikely source: Volvo Construction Equipment. I’m talking excavators, pipelayers, and […]

Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at: andrefbourque@gmail.com

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