Category: Internet Marketing Strategy

Guest Post
Podcasting
Podcasting: A Medium of Great Influence and Social Power

By Lewis Fein As I like to remind people, the power of podcasting is of global importance: It is a venue where, through conversation and the give-and-take between a host and a guest, as well as questions and commentary from callers, technology allows us to socialize – by and from social media – in real-time, […]

Guest Post
5-Hot-Tips-To-Boost-Your-Digital-Marketing-Strategy
7 Key Elements to Developing an Effective Marketing Strategy

By Srikar Srinivasula Successful marketing leads to successful sales numbers. That’s what makes your marketing strategy, the sibling of your marketing plan, vital. Simply, a marketing strategy defines and explains your goals to achieve with marketing efforts. It’s the “what” that’s guided and shaped by the business goals defined in your business plan. Your marketing plan, defines and describes […]

Blogging
heatmap-landing-page
How to Get More Conversions Using Heatmaps

By Mike Dane Understanding where exactly your respondents click and spend time on your website is something that every business owner wants to know. Well, conducting a survey could help understand where your site visitors are clicking. However, not everyone will be accurate in telling you this. Worse still, no one really has the time to […]

Email Marketing
social
Digital Market Trends You Should Never Employ in 2016

By Denny Averill and Romax.co.uk Today’s marketing trends are targeting the most pioneering ideas. Marketers must hone their skills and change old-fashioned tactics if they want their company and brand to stand out. With the rise of the internet and social media, the digital market landscape has changed. Whereas some ideas haven’t been affected by […]

Big Data
humans
Imperva Web Study: Humans Take Back the Web

Much has changed in the general understanding of bots since Imperva first revealed them to be responsible for the bulk of all website traffic. Today, it is not uncommon to find entire articles (including their own) dedicated to the study of individual bots: their HTTP footprints, points of origin and the nuances of their behavior. […]

Business Blogging
Visual storytelling-2
Why We Love Visual Storytelling

According to the National Center for Biotechnology Information, the average attention span of a human being has dropped from 12 seconds in 2000 to 8 seconds in 2013–one second less than the attention span of a goldfish. The folks at Widen Enterprises have studied how and why marketers should make the most of the 8-second, […]

Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at: andrefbourque@gmail.com

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